Market Research Analyst II

Overview As Etsy Market Researcher, you will influence marketing decisions by deeply understanding audiences and the competitive landscape. You will partner with Product, Retention Marketing, and Data Science to translate insights into actionable strategies. You’ll own brand tracking and primary research projects while supporting broader research initiatives. You’ll work across global consumers, small business owners, buyers, and sellers to shape Etsy’s growth in human commerce. This role offers collaboration, impact, and the chance to advance marketing science at scale. Compensation / Benefitsequity packageannual performance bonuscompetitive benefits Responsibilities Partner with Product & Retention Marketing to guide strategy and execution Independently design and run tightly-scoped research projects, including surveys, data analysis, insights generation, and reporting Manage brand tracking program components (vendor relations, questionnaire updates, data analysis, reporting)Source and synthesize secondary research and competitive intelligence Oversee market research operations, including vendor coordination with research agencies or moderators Contribute to broader research projects alongside the Marketing Research Lead Key requirements Approximately 3+ years in primary market research Experience with lifecycle marketing and translating research into marketing recommendations Strong quantitative research skills (sampling, questionnaire design, data analysis, statistical testing)Experience shaping lifecycle marketing strategy through research Product marketing research experience (positioning, GTM testing, value prop testing)Comfort using AI tools to accelerate workflows with human oversight Excellent data visualization skills, especially Google Slides, and the ability to tell clear stories with data Strong communication skills Collaborative, curious, pragmatic mindset balancing rigor and speedcollaborationcuriositypragmatismquantitative market researchsampling designquestionnaire design