AI Operations & Enablement Lead – Marketing Center of Excellence (CoE)

Overview In this role you will bridge AI capabilities with hands-on marketing execution within Brunswick’s Marketing Center of Excellence. You will partner with brand teams to uncover high-value AI use cases, prototype and deploy automation, and drive measurable efficiency across the marketing stack. You’ll build scalable playbooks, govern responsible AI, and enable brands to adopt AI-driven workflows. This is a builder-first, cross-functional position at a global marine leader with a strong focus on impact and rapid delivery. Compensation / Benefitsmedical, dental, visionpaid vacation 401k with up to 4% match Health Savings Account with company contributionwellbeing programproduct purchase discounts Responsibilities Use case discovery and solution auditing with brand teams to identify high-impact AI opportunities Prototype and develop AI-driven agents and automation workflows using approved APIs and orchestration frameworks Operationalize AI prototypes into core marketing systems (Marketo, Salesforce, CMS, dynamic creative platforms) with clear ownership and review cadence Establish observability, ensure accuracy and cost-effectiveness, and implement AI governance with data handling, logging, and kill-switch protocols Manage 2-week agile sprints to move AI solutions from ideation to deployment, create repeatable playbooks and templates Lead brand enablement, adoption programs, and knowledge sharing across divisions; build a Marketing AI Playbook Own leadership-ready dashboards to track adoption, efficiency outcomes, and solution health; communicate value to executives Key requirements 5–8 years of experience in Marketing Operations, TPM, Product Operations, or Mar Tech engineering Hands-on AI building within the last 12 months (custom agent orchestration, API-driven workflows, multi-step LLM automations)Strong systems and enterprise data flow understanding; API integration knowledge Mar Tech familiarity with enterprise CRMs, marketing automation, and ad platforms (Salesforce, Adobe/Marketo, Google/Meta Ads)Excellent communication and self-directed, adaptable mindset suitable for ambiguous environmentsstrong communicationcross-functional collaborationself-directionAI tooling and agent developmentAPI orchestration and workflow automationlow-code automation