Associate Director, Analytics Strategy and Transformation

Overview In this role, you will lead strategic assessments of clients’ digital analytics, data strategy, and customer experience to guide transformation efforts. You’ll operate within the Digital Business Transformation group to deliver recommendations that navigate AI, privacy, and evolving AdTech/Mar Tech. You’ll drive thought leadership and high-end consulting for clients, aligning cross-functional teams around transformation priorities. This is an impactful, client-facing role with a focus on measurable improvements in analytics capability and activation. A strong hook is the opportunity to shape clients’ data-driven futures at a leading marketing analytics agency. Compensation / Benefits Medical, vision, and dental insurance Life insurance Short-term and long-term disability insurance 401kFlexible paid time off At least 15 paid holidays per year Responsibilities Manage multi-phase analytics transformation programs for clients Audit digital marketing and analytics infrastructure, processes, and readiness Evaluate clients’ AI analytics readiness, including data foundations and governance Assess data collection methods, tech stack, and data quality to identify improvements Develop transformation priorities and roadmaps with timelines, milestones, and resource needs Synthesize priorities and present recommendations to cross-functional teams and leadership Collaborate across teams to shape site, app, and customer journey analytics strategy Explain privacy-enhanced technologies and identity activation in future objectives Link data strategy, audience creation, media activation, measurement, and CX within transformation plans Communicate transformation vision and benefits to stakeholders for buy-in Ensure alignment with best practices, trends, and regulatory requirements (GDPR, CCPA)Provide ongoing consulting guidance within retainer or project work Deliver thought leadership through webinars, blogs, QBRs, and industry publications Build relationships with clients to identify opportunities for projects Key requirements 5+ years in digital data, analytics, marketing technology, or related roles in agencies, consulting, AdTech/Mar Tech, or similar 3+ years in client advisory, customer success, account management, or program management Experience applying digital marketing principles across channels (social, programmatic/CTV, SEM/SEO, email, analytics)Ability to learn or work with advanced digital marketing solutions (identity management, data clean rooms, CDPs, AI analytics)Ability to translate technical concepts for non-technical audiences Strong communication, presentation, and storytelling skillsstrong communicationstakeholder managementcross-functional collaborationdigital analyticsdata strategyAI analytics capabilities