Director, Retention Marketing

Overview As Director of Retention Marketing, you will lead global subscription initiatives across channels to grow and retain Bloomberg’s paid audience in B2C and B2B2C models. You’ll collaborate with Marketing, Product, and Editorial to design and execute strategies that maximize revenue and subscriber loyalty. You’ll manage a high-performing team, launching programs like onboarding, upsell, loyalty, and partnerships. The role blends strategic vision with hands-on execution in a fast-paced, data-driven environment. Compensation / Benefitscomprehensive benefits plansmedical/dental/vision 401(k) + matchpaid holidays and paid time offwellness programslife insurance Responsibilities Set and drive roadmap, strategy, and execution for onboarding, engagement, upsell and retention of subscribers Coach and develop a high-performing marketing team to deliver winning campaigns Launch new subscriber acquisition and retention programs including loyalty, referrals, perks, and partnerships Stay ahead of trends and partner with Marketing, Product and Editorial to implement impactful ideas Execute cross-channel go-to-market campaigns for new products/features for subscribers Define goals and KPIs to demonstrate impact on subscriptions business Develop regular reporting and participate in business reviews (QBRs/MBRs), annual plans and budgeting Adapt quickly and stay inventive in a fast-paced environment Key requirements 8+ years of integrated marketing experience; subscriptions and/or news experience preferred 2+ years of people management experience Strategic and tactical capability; comfortable with hands-on work Player/coach leadership style and collaboration skills Hands-on experience with omni-channel platforms and customer data/analytics tools such as Braze, Iterable, Salesforce, ActionIQ, Amplitude, Looker, Tableau, Appsflyer Strong analytical and quantitative skills with data-driven decision making Ability to manage multiple projects in a fast-paced setting; customer-focused with strong marketing instincts Stay current with industry trends and best practicescollaborationcustomer-centric mindsetadaptability Braze Iterable Salesforce