Senior Manager Consumer Insights
reynolds consumer productsLibertyville, IL
yesterday
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersAdvertising and Promotions ManagersIndustries
Marketing Research and Public Opinion PollingMarketing Consulting ServicesMajor Household Appliance ManufacturingAbout the role
Overview
In this role, you will lead consumer insights and strategy for the Hefty Brand Home and Tableware, partnering across business units to shape growth. You’ll translate research findings into actionable guidance for SVPs and cross-functional teams, driving strategic business planning and value from insights. You will work with analytics to enhance reporting and ROI on research, ensuring insights inform key decisions. This is a collaborative, fast-paced position at the Corporate HQ where your work directly supports brand growth and market impact.
Compensation / Benefitscompetitive salaries and benefitsannual incentive program (18% if goals met)opportunity to work with cross-functional teamsdynamic, fast-paced environment
Responsibilities Provide strategic insight partnership to business teams addressing key issues and knowledge gaps Plan, design and execute consumer insights projects delivering measurable value for Reynolds Consumer Products Turn research results into actionable insights that drive business growth Coordinate with external research partners to ensure high-quality outputs and ROICollaborate with Senior Director of Analytics to leverage analytics and align with external partners
Key requirementsBA/BS in Marketing or related field 10+ years in CPG market research Experience with qualitative and quantitative methodologies (predictive analytics, conjoint, Max Diff, TURF, segmentation, packaging and product testing, brand health tracking)Excellent written and verbal communication and presentation skills Proficiency with Nielsen and/or IRI data Analytical and problem-solving mindset Ability to manage multiple tasks in a fast-paced environment Independent work style with strong teamwork skillscollaboration and teamworkexcellent communicationattention to detail Qualitative and quantitative research methods Predictive analytics, conjoint, Max Diff, TURFBrand health tracking and equity tracking
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JOB OVERVIEW
Experience level
Manager
Location
Libertyville, IL
Occupation
Market Research Analysts and Marketing Specialists
Industry
Marketing Research and Public Opinion Polling
Posted
yesterday
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