Senior Digital Marketing Associate

Overview In this role you drive the day-to-day management and governance of the corporate website and related digital properties, ensuring accuracy, accessibility, and alignment with brand standards. You collaborate across stakeholders to prioritise enhancements and optimize digital experiences that support business objectives. You apply analytics, SEO, and content performance data to boost engagement and conversion, while guiding content workflows, WCAG compliance, and platform improvements. You work with vendors and internal teams to advance the digital marketing strategy and maintain scalable, reusable content. You’ll lead content authoring and publishing with a focus on storytelling, governance,和 Compensation / Benefitscompetitive salariesownership stake in the companymedical and dental insurancetime off 401k matching programtuition assistance program (education) program? actually shown in text as tuition assistance program? Responsibilities Owner of content authoring and publishing across corporate website properties Oversee website roadmap and backlog Collaborate with development/IT on CMS components, integrations, and enhancements Define site architecture, navigation, taxonomy, and user journeys Leverage CMS capabilities to create dynamic, scalable content experiences Ensure content reflects brand standards and UX/CX best practices Maintain content governance and accessibility standards (WCAG 2.2 AA)Support SEO/GEO and AI-search strategies and experimentation Analyze performance data and recommend optimizations Lead or guide design and training materials for digital best practices Occasional people-management of team members/contractors Evaluate emerging technologies and provide thought leadership Travel as needed Key requirements 5+ years managing enterprise website platforms, including content authoring, governance, and optimization Experience with CMS platforms such as Sitecore, Drupal, Adobe Experience Manager Strong understanding of UX/CX principles Experience in SEO strategies and accessibility Knowledge of content architecture, taxonomy, and governance Experience with content governance and publishing workflows in regulated environments Intermediate knowledge of project management tools (e.g., Workfront)Proficiency in writing/editing marketing communications Ability to work strategically and tactically in hands-on roles Self-motivated with leadership and initiativecross-functional collaborationstakeholder managementstrong written and verbal communicationSEO optimizationweb analyticsWCAG accessibility compliance