Brand Marketing Lead

Overview In this role you will define and own the category Gigs sits in, shaping its language, positioning, and narrative across markets. You’ll work closely with founders to ghostwrite thought leadership and ensure the company’s voice lands consistently with customers, press, analysts, and partners. You’ll orchestrate where and how the story is told—from conferences to media and partnerships—while adapting the message for diverse regions. This is a build-from-scratch opportunity to scale a transformative telecom platform at speed. Compensation / Benefitsstock optionscompetitive compensationhome office stipendlearning and development budgetfree phone and international data plan Responsibilities Define the category beyond embedded connectivity and establish lasting language and positioning Position Gigs within the chosen category to reinforce coherence across all touchpoints Elevate founders' voices through ghostwriting and thought leadership collaborations Own the external calendar for conferences, stages, podcasts, newsletters, and press Adapt storytelling by market to maximize impact across regions Collaborate with Design to maintain consistent brand look and feel across formats Coordinate cross-functional content and distribution with Growth Marketing, Product, Partner Marketing, and partners Direct the overall mix of content, events, AI-driven initiatives, and internal communications Leverage AI tools to improve speed, creativity, and decision-making across channels Key requirements Created a category and positioned a company within it Experience working directly with founders and ghostwriting for executives Exceptional written and verbal communication with a strong content strategy background Built distribution engines that measurably grew brand awareness Told stories across multiple markets with translated or rebuilt narratives Directed the full communications mix (content, social, events, comms, design)Comfort with data is a plus, but voice and category instinct are primary Experience in a high-growth tech startup or agency environment Daily use of AI to enhance speed, creativity, and decision-makingstrong storytelling and voice controlcollaboration across cross-functional teamsstrategic thinking and judgment under ambiguitycategory design and positioningcontent strategy and storytellingdistribution and channel strategy