Sr Specialist - B2B Marketing

Overview In this role you will craft and execute integrated B2B marketing strategies to grow Sunoco’s network of fuel station owners, operators, dealers, and commercial partners nationwide. You will work closely with sales, operations, analytics, and agencies to drive qualified pipeline through multi-channel campaigns, audience segmentation, and data-driven optimization. You’ll translate insights into growth strategies that improve lead quality, pipeline progression, and ROI. This opportunity combines strategic planning with hands-on execution to strengthen Sunoco’s position in the fuel and convenience retail market. Responsibilities Develop and execute a comprehensive B2B marketing strategy to grow Sunoco’s network across the USCreate insight-driven audience segmentation and acquisition plans to attract high-value fuel retail and commercial prospects Build and run integrated multi-channel campaigns across digital, social, CRM, trade associations, events, partnerships, and sales enablement Develop compelling B2B messaging that communicates Sunoco’s competitive advantages and growth opportunities Identify new acquisition opportunities, channels, and partnerships to strengthen the pipeline Implement lead qualification, nurturing, and handoff processes to improve lead quality and conversion Collaborate with Sales, Account Management, and Operations to align marketing with business development priorities Develop and support sales enablement materials (presentations, case studies, brochures, trade show assets)Ensure marketing initiatives align with brand standards and business objectives Manage B2B marketing budget forecasting, spending, and timely delivery Key requirements Bachelor’s degree in Marketing, Business, Communications, or related field 5-8 years of experience in B2B marketing, demand generation, growth marketing, or related disciplines Proven experience executing integrated B2B marketing strategies and multi-channel lead generation campaigns Strong understanding of audience segmentation, customer acquisition, lead nurturing, and sales funnel optimization Hands-on experience with Salesforce, Pardot, or similar CRM/marketing automation platforms Experience managing B2B media planning, campaign optimization, attribution, and performance measurement with agencies Strong analytical and strategic thinking with ability to translate data into actionable recommendations Excellent project management, presentation, and stakeholder management skills Self-starter with growth mindset; strong business acumen; marketing in fuel/retail sectors is a plus Experience presenting to leadership and cross-functional teams Collaboration and cross-functional teamwork Analytical thinking and data-driven decision making Strategic orientation with hands-on execution Salesforce PardotCRM and marketing automation