Senior Manager, Market Intelligence & Development

Overview In this role you will lead market intelligence and development efforts to inform go-to-market strategies and surface customer insights. You will collaborate across Product, Commercial, Medical Affairs, Customer Success, UX, and Engineering to build a company-wide approach to market research and competitive analysis. You will translate insights into actionable strategies, forecasts, and launch plans that shape product positioning and commercial success. This is a high-impact, cross-functional role in a mission-driven company advancing infectious-disease diagnostics. Compensation / Benefitstravel up to 10% Responsibilities Lead end-to-end market research studies, including objectives, budgeting, vendor oversight, data collection, analysis, and interpretation Develop compelling market research presentations and competitive landscape overviews for leadership Support go-to-market activities for new products, including soft launches, pilots, and customer insight gathering Define KPIs for launches and track progress pre- and post-launch Create initial commercial materials and sales enablement resources for new products with Sales Enablement Develop short- and long-term forecasts and opportunity assessments using market data and KPIsMonitor competitive landscape and market activities, including new product launches and key publications Implement a framework to share competitive insights across the company with strategic implications Assist in developing sales training to counter competitive threats Collaborate cross-functionally to ensure alignment of market insights with product and commercialization plans Key requirements 8+ years of relevant experience in Sales, Marketing, Analytics, Market Research, or Strategy consulting Experience with market research tools and BI platforms; strong Excel skills Experience creating market models, business cases, and sales forecasting Proven ability to translate market insights into business strategies Excellent communication and presentation skillsstrong collaboration across cross-functional teamsanalytical mindset with attention to detailself-starter with ability to drive results Microsoft Excelmarket research toolsbusiness intelligence platforms