Small Business Marketing Strategy & Activation

Overview In this role, you will lead the end-to-end Small Business marketing program, shaping audience strategy, planning, activation, and performance optimization. You’ll align cross-functional teams to execute on a cohesive lifecycle—from insights to activation and measurement. You’ll balance strategic recommendations with hands-on execution across multiple channels. This is a chance to drive impact in a dynamic environment and influence how small business audiences engage with the brand. You will collaborate with senior leaders to ensure programs scale and deliver measurable results. Compensation / Benefitsremote workflexible engagement location Responsibilities Lead day-to-day strategy and execution of the Small Business marketing program Manage integrated marketing workplans, timelines, stakeholders, and cross-functional teams from planning through launch Translate customer research into actionable audience, segmentation, messaging, content, and engagement strategies Develop and execute channel activation plans across Email Marketing; Social Media; Website/Digital Experiences; Events; Paid Media; Retargeting Campaigns; Nurture Programs; Partner Marketing Coordinate digital experiences including Landing Pages; Registration Flows; Resource Hubs; Forms & Tracking; Marketing Automation; CRM Integrations; SEO/GEO Optimization Oversee campaign execution and ensure alignment across content, audiences, timing, and channel interactions Build stakeholder engagement and advocacy plans to drive adoption and awareness Establish KPI frameworks, testing strategies, performance measurement, and optimization recommendations Partner with senior leaders and specialist teams to manage dependencies, risks, decisions, and escalations Key requirements 6-10+ years of experience in Integrated Marketing; Campaign Strategy & Activation; Customer Engagement; Digital Marketing Experience leading programs from strategy through execution Strong understanding of Customer Journeys; Audience Segmentation; CRM & Marketing Automation; Paid, Owned, and Earned Channels; Campaign Measurement & Analytics Ability to operate strategically while remaining hands-on in execution Strong executive communication and stakeholder management skills Stakeholder management Strategic thinking Cross-functional collaboration Mar Tech platforms Marketing automation toolsSEO/GEO optimization