Digital Marketing Strategy Specialist

Overview In this role, you shape and execute a modern content strategy to engage lifelong learners and tech professionals. You’ll blend performance marketing with brand storytelling to amplify Accenture Learn Vantage’s mission of workforce transformation. You’ll work with cross-functional teams to turn audience insights into impactful, platform-native content, including video, webinars, and podcasts. This is a chance to influence how we build trust, scale reach, and drive meaningful engagement across digital ecosystems. Compensation / Benefitsmedicaldentalvision 401(k) planbonus opportunitiespaid time off Responsibilities Develop and implement a content marketing strategy aligned with marketing and business goals Plan and manage a content calendar prioritizing high-growth channels Own and manage company presence on social platforms and community spaces with platform-native content Produce video content (webinars, podcasts) highlighting brand value Create content tuned for SEO/AEO, topical authority across platforms Use qualitative and quantitative insights to decide what stories to tell and where Build performance metrics beyond vanity metrics to show awareness, engagement, traffic quality, conversion, and share of voice Collaborate with product, design, and student experience teams to align messaging and branding Coordinate with agencies, freelancers, and influencers for content development and distribution Key requirements Minimum 3 years managing brand social accounts with growth in engagement and community building Experience in content, product, or brand marketing with integrated strategies across brand and performance goals Ability to balance search optimization with creativity and trust-building Experience developing and executing SEO, AEO, and digital content strategies for discoverability Experience producing digital content (video, written, multimedia) for web, social, video platforms Familiarity with content creation, distribution, and analytics tools (You Tube, Google Search Console, Amplitude, Sprout Social, Riverside)Bachelor’s degree or equivalent work experience Empathy for audience needs Strategic thinking Creative intuition Video content production (webinars, podcasts)SEO/AEO strategy Content analytics and measurement (You Tube, Google Search Console, Amplitude, Sprout Social, Riverside)