Staff Content Marketing Manager, Mid-Market

Overview As Content Marketing Manager, Mid-Market, you drive the content engine for Intuit’s mid-market audience by mapping content to buyer journeys and personas. You own the content roadmap, calendar, and production pipeline, partnering with demand generation, field marketing, and product marketing to fuel campaigns and events. You manage and produce high-impact content across formats, measure performance, and scale the engine with reusable templates and standards. This role is pivotal to converting insights into buyer-first content that supports pipeline growth. Compensation / Benefitscompetitive compensationcash bonus opportunityequity rewardsbenefits packagestrong pay-for-performance rewardslocation-based pay range Responsibilities Own the content roadmap and execution for mid-market personas and journey stages Translate persona insights into concrete content plans and publish on schedule Manage the mid-market content calendar and production pipeline, including briefs and agency/freelancer management Create and edit high-impact content across formats (thought leadership, web copy, nurture content, event narratives)Partner with demand generation, field marketing, and ABM to fuel campaigns with content and build distribution plans Collaborate with product marketing to translate product capability into buyer-relevant stories Track content performance (engagement, stage-based consumption, pipeline influence) and iterate accordingly Contribute to scaling the content engine via templates, standards, and reusable models Key requirements 7+ years in content marketing, strategy, or integrated marketing for B2B (ideally mid-market/enterprise SaaS or fintech)Proven experience creating persona- and journey-based content centered on buyer pain points Portfolio across formats and funnel stages (lead magnets, gated/ungated assets, web content, nurture, event narratives, sales enablement)Strong content operations skills (briefs, calendars, production pipelines, agency/freelancer management) with proven shipping at quality scale Analytical mindset using engagement, conversion, and pipeline data to identify gaps and optimize content Excellent writing and editorial judgment; ability to lead and elevate others Strong cross-functional collaboration with demand gen, field, ABM, and product marketing Familiarity with SEO/AEO fundamentals and CMS/martech workflowscross-functional collaborationanalytical thinkingstrong writing and editorial judgmentSEO/AEO fundamentalsCMS/martech workflowsdata-driven content optimization