Senior Digital Strategist

Overview In this role you will drive digital strategy with a strong focus on technical implementation and campaign analytics. You’ll partner with Engagement Strategy to add structure and technical vision to campaigns that compel action, while guiding the development team on technical requirements. You’ll lead measurement, analysis, and optimization across channels such as web, mobile, search, social, email, and media. This is a hands-on, cross-functional role in a fast-paced environment where analytical insight and technical execution shape performance and outcomes. Responsibilities Define and manage technical platform architecture, site maps, and requirement docs Develop and maintain databases with data integrity support from the development team Proficiency in SQL, AdWords, Double Click, Marketo, Salesforce Marketing Cloud, or equivalent Experience with GA, Google Data Studio/Tableau, Excel, and Google Tag Manager Support campaign projections, provide data-driven metrics, and structure test/control studies Create and maintain campaign tracking codes, dashboards, and reports for stakeholders Monitor KPI performance, benchmarks, and program results; produce monthly and ad-hoc reports Collaborate with multidisciplinary teams to leverage analytics, audience targets, and digital trends to inform marketing approaches Manage analytics accounts, segmentation, attributions, and custom reports to ensure up-to-date insights Coordinate data transfer and ensure system connectivity across platforms for accurate campaign execution and reportingQA tracking implementation and ensure proper measurement across websites and campaigns Key requirements 5+ years of digital marketing experience Strong understanding of technical building blocks for digital projects Ability to explain technical concepts to non-technical team members Experience transforming data into actionable insights Strong written and oral communication in a fast-paced environment Healthcare and pharmaceutical experience a plus Experience with paid search a plusleadership and collaborationcreative problem-solvingcuriosity and initiativeSQLrelational databasesGA