Senior Brand Manager, Renovation – Kraft Mac and Cheese & Velveeta

Overview In this role you will lead renovation efforts for Kraft Mac and Cheese and Velveeta Shells and Cheese within the Easy Ready Meals team. You will build multi-year renovation strategies and pipelines that align with brand goals and drive long-term growth. You will partner with insights, R&D, finance, operations and sales to develop and commercialize the renovation pipeline, including packaging, positioning and retailer storytelling. You will manage the stage-gate process and collaborate with Marketing Communications to shape a cohesive brand narrative. This role offers cross-functional leadership, consumer-driven innovation, and the chance to influence iconic brands at scale. Compensation / Benefitsmedical, dental and vision coverage 7% 401(k) matchingindustry-leading total rewards package with discretionary bonushybrid/remote work options Business Resource Groups (BRGs)wellbeing programs and resources Responsibilities Lead renovation for Kraft Mac and Cheese and Velveeta Shells and Cheese Build 3-year+ renovation strategy and pipelines to drive long-term growth Partner with Insights to understand consumer needs and competitive landscape Develop business cases evaluating consumer desirability, feasibility, and P&L viability Collaborate cross-functionally to develop and commercialize the renovation pipeline Define consumer value proposition, product formulation, packaging structure and graphics, and retailer sell stories Assist in visual identity and work with Brand Communications to align insights and claims Manage stage-gate process to ensure timely decisions throughout product development Key requirements 7+ years of marketing experience with emphasis on innovation Bachelor's Degree or equivalent; MBA with Marketing emphasis preferred Ability to influence management and lead cross-functional teams Strong verbal, written and interpersonal communication, organizational and project management skills Experience handling multiple projects concurrently; design thinking a plus Comfort operating in a fast-paced environment with resilience and adaptabilitystrong communicationinfluence and relationship-buildingcross-functional collaborationdesign thinkingconsumer insightspackaging structure and graphics