Social Media Specialist

Overview As a Social Media Specialist, you drive the brand voice across social platforms and manage community engagement. You work with the Social Media Manager to execute strategy across content, community, and creator programs, connecting consumers with our products. You’ll craft creative ways to insert the brand into conversations and culture to capture attention. This role offers the chance to impact brand perception at scale and collaborate with cross-functional teams. You will shape how we engage audiences and measure the impact of social activity. Responsibilities Own brand voice across social channels and manage community engagement. Support the Social Media Manager in executing the social strategy across content, community, and creator programs. Develop creative tactics to insert the brand into conversations and culture to drive attention. Collaborate with cross-functional teams to align social activity with business goals. Monitor trends and contribute to the ongoing refinement of social content and campaigns. Key requirements 2 years of experience in media, communications, marketing, or a related field 2 years of experience in social media (preferred)Experience with social analytics and listening platforms (preferred)Experience in retail, restaurant, food, or beverage industry (preferred)Proficiency with Microsoft Office Suite Knowledge of content marketing theory and application Understanding of major social platforms and how to leverage them Awareness of digital advertising trends and emerging social tools Ability to balance creative and analytical work Strong written communication and ability to articulate brand voice Ability to build relationships with stakeholders and manage expectations Ability to adapt plans based on priorities and deadlinescreativityactive listeningclear communicationcontent marketing theorysocial media channel knowledgesocial analytics and listening