Senior Marketing Consultant
commonwealth financialSomerville, MA
yesterday
Occupations
Market Research Analysts and Marketing SpecialistsMarketing ManagersAdvertising and Promotions ManagersIndustries
Marketing Consulting ServicesAdvertising AgenciesOther Services Related to AdvertisingAbout the role
Overview
In this role you will serve as Senior Marketing Consultant for up to seven Commonwealth advisor firms, leading digital and traditional marketing initiatives. You’ll blend web, email, blogs, social media, print, and events to advance each advisor’s growth, while coordinating messaging with advisors and compliance. You’ll shape editorial calendars, measure ROI, and coach on events, helping advisors elevate their brands. This is a high‑impact, collaborative role in a growth‑mocused, inclusive culture.
Compensation / Benefitsgenerous bonus and 401(k)tuition reimbursementflexible work scheduleshybrid work schedule (Wednesdays and Fridays from home)health care benefitsemployee growth and education opportunities
Responsibilities Curate and execute monthly digital marketing editorial calendars for advisor blogs, e-newsletters, email campaigns, digital ads, and social media Evaluate advisor websites and blogs for updates and maintenance Implement lead generation and niche prospecting processes for each advisor Define and measure ROI and KPIs (email CTRs, social engagement, website traffic)Develop each advisor’s marketing plan aligned with preferences Schedule and host regular advisor meetings Maintain advisor branding and stationery Coordinate with advisor staff for cohesive messaging Coach for events and seminars Collaborate with compliance to approve content and branding Conduct market research and share insights with advisors Serve as digital vendor liaison Integrate LPL tools into advisor plans Gather feedback and requests from advisors
Key requirements 5–7 years of strategic marketing experience Strong understanding of ecommerce, PPC, SEO, SEMCRM, inbound marketing tools, and web management knowledge Knowledge of offset and digital print Basic understanding of events and webinars Web design principles and CMS familiarity Ability to support advisors via phone and email Ability to develop and execute sales and marketing strategies Excellent written and verbal communication skills Strong project management and organizational skills Experience with Google Analytics, Google Adwords, and Advisor Stream Salesforce experience preferred Financial services experience is a plus but not required Excellent communication Strong project management Collaborative mindset Google Analytics Google Adwords Advisor Stream
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JOB OVERVIEW
Experience level
Senior
Location
Somerville, MA
Occupation
Market Research Analysts and Marketing Specialists
Industry
Marketing Consulting Services
Posted
yesterday
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