Relationship Marketing Manager - MSIM Digital Marketing - Vice President

Overview In this role you drive global relationship marketing capabilities, focusing on email execution, subscription and preference management, and lifecycle engagement. You will blend strategic ownership with hands-on delivery to enable scalable, compliant, personalized client communications. You’ll work with cross-functional teams to govern data, optimize marketing tech, and empower data-driven decision-making. This is a chance to shape end-to-end client experiences across digital channels in a leading financial services organization. Responsibilities Oversee global marketing data strategy and activation, including audience segmentation, subscriptions, triggers, and OFT automation. Lead Salesforce marketing data governance and reporting, ensuring data consistency and accuracy. Drive integration and continuous improvement of the marketing tech stack with Salesforce; partner with IT and vendors. Develop Salesforce dashboards to provide actionable insights for GMS and channel marketing; define KPIs and measurement frameworks with channel marketing. Build and maintain a unified relationship marketing platform to scale customized execution and reporting across digital touchpoints. Lead platform design and integration across AEM, SFMC, Stensul, Seismic; implement AEP and Journey Optimizer; assess platform enhancements. Collaborate with cross-functional teams to align with brand standards, client expectations, and channel marketing objectives. Identify AI use cases to enhance automation and scale for marketing touchpoints. Act as the primary liaison between Global Marketing Strategy and channel marketing, IT, and data partners. Key requirements 10+ years in digital marketing, relationship marketing, or marketing technology in asset management Proven leadership in data strategy, platform design, and cross-functional execution Deep understanding of asset management channels and engagement models Expertise in Adobe Experience Cloud (AEM, AEP, Journey Optimizer), SFMC, Seismic; LMS platforms experience Stensul experience preferred Strong analytical skills with campaign measurement and optimization experience Excellent communication, collaboration, and stakeholder managementcommunicationcollaborationstakeholder management Adobe Experience Cloud (AEM, AEP, Journey Optimizer)SFMCSeismic