Senior Marketing Analyst

Overview In this role you partner with Marketing to turn data into actionable insights that guide GTM strategy and measurement. You’ll own analytics across funnel performance, attribution, and ROI, collaborating with cross-functional teams to shape priorities and investments. You’ll build dashboards and analytical frameworks that illuminate pipeline health and effectiveness, while driving end-to-end analytical projects from questions to recommendations. You’ll also help elevate data quality and governance to power informed decisions. Compensation / Benefitsexcellent health insurance (medical, dental, vision) with employer Paid premiums for employee plan 401(k) with employer matchflexible time off and paid holidayswellness, learning & development stipendsparential benefits including Paid Parental Leave and fertility supportemployee stock purchase program Responsibilities Analyze marketing performance and funnel trends to identify effective and underperforming areas and guide strategy Develop reporting and recommendations for Marketing leadership to inform decisions and priorities Own marketing analytics and reporting, building dashboards and frameworks for visibility into performance, pipeline, and ROILead end-to-end analytical projects from framing questions to delivering actionable insights Improve data quality, governance, and analytics infrastructure in partnership with Marketing Operations and cross-functional teams Key requirements 5+ years of experience in marketing analytics, business analytics, GTM analytics, or related role in B2B SaaSStrong SQL skills with experience handling large, complex datasets Experience translating data from multiple systems into business insights Experience building dashboards/reporting in Tableau, CRMA, or equivalent Foundational knowledge of statistical concepts and hypothesis testing; ability to translate findings into actionable recommendations Experience leveraging AI to enhance analysis and understanding of data quality Analytical curiosity and ability to dig into complex data Clear communication of complex concepts to technical and non-technical audiences Cross-functional collaboration and relationship building with Marketing, Sales, CS, Finance, and AnalyticsSQLPython or R (plus)Tableau