Senior Social Media Strategist

Overview In this role you will craft and lead a unified social strategy for Lutron, spanning organic, influencer, and paid efforts to support campaigns and brand growth. You’ll connect business units with marketing teams to ensure cohesive storytelling and measurable impact across the digital ecosystem. As the cornerstone of the social practice, you will define playbooks, drive content calendars, and elevate social excellence across the company. This position offers meaningful scope by shaping how the brand shows up in social, discovery, and engagement at scale. Compensation / Benefitscompetitive compensation and benefitsgrowth and education opportunitiesdynamic, people-centric, technology-driven environment Equal Opportunity employer Responsibilities Develop an integrated social strategy across business units and marketing teams to translate insights into social plans Define and scale social practice with playbooks, workflows, and standards as a center of excellence Coordinate cross-functionally to align organic, influencer/creator, and paid efforts for campaigns and brand objectives Define KPIs and build dashboards (Sprout Social or similar) to turn data into actionable insights for publishing, listening, and reporting Connect social strategy to discovery behaviors (organic search, SEO/AIO, social search, AI/agentic search)Lead community management and influencer engagement, monitor conversations, and surface rapid-response opportunities Own the social content calendar and oversee content development for paid and organic campaigns and product launches Manage agency/vendor relationships and elevate social capabilities across the company through trainings and reviews Key requirements 15+ years of social strategy, comms strategy, or content strategy experience in corporate, agency, or hybrid environments Deep knowledge of major social platforms and best practices Proven success in cross-team collaboration and leading content calendars with external agencies or vendors Bachelor in Marketing or related field Experience with social publishing/listening/analytics tools, including Sprout Social or comparable platforms Cross-functional collaboration Strategic thinkingproactive problem-solving Sprout Social or comparable analytics/publishing tool Social platform expertise and performance analytics Content calendar management