Free People Senior Analyst, Digital Marketing & Analytics

Overview As a Senior Analyst in the Free People Analytics team, you will turn first-party data into actionable recommendations for customer acquisition, retention, and audience strategies. You will partner with the Senior Manager of Customer + Marketing Analytics to influence growth across global markets and channels. You will own end-to-end analyses, maintain clean data pipelines, and build dashboards that empower cross-functional teams. Your work will connect customer insights with marketing performance to shape strategic decisions and drive topline results. This role offers the chance to influence marketing decisions at scale within a vibrant digital retail organization. Compensation / BenefitsmedicaldentalvisionPTOemployee discountsretirement savings Responsibilities Scope and analyze broad business problems across category, product, and marketing channels to deliver timely, actionable recommendations Identify trends, risks, and opportunities in customer behavior and marketing performance across channels (Email, Push, SMS, Social, Search)Act as analytics thought partner to marketing channel owners and cross-functional teams Maintain and streamline reporting: clean data structures, reliable SQL, clear visualizations Bridge customer and marketing insights to monitor lifecycle health Build dashboards and self-serve tools for key metrics access Translate findings into stories and strategic recommendations for both technical and non-technical audiences Support broader analytics projects (data structure integrity, model exploration and maintenance) Key requirements Bachelor’s degree in Marketing, Business, Statistics, Data Science, or related field 4+ years in ecommerce, retail, or marketing agency analyzing data and translating insights into actionable recommendations Strong ability to parse large data from multiple sources and distill insights Advanced SQL/SAS/R or similar Advanced Microsoft Excel (pivot tables, formulas)Demonstrated communication skills for non-technical stakeholders Organizational skills and attention to detail Strong collaboration skills with the ability to work independentlycommunicationcollaborationattention to detailSQLSASR