Senior Marketing Specialist

Overview As Senior Marketing Specialist, you play a pivotal role in shaping and optimizing multi-channel digital campaigns to generate leads and sales opportunities. You will drive marketing automation, CRM campaign operations, and measurement programs that improve performance and business impact. You collaborate with cross-functional teams to align campaigns with business objectives and apply analytics to optimize outcomes. This role offers the chance to work at a global company focused on connectivity and digital infrastructure, with a clear impact on growth and customer engagement. Compensation / Benefitscomprehensive benefits packagehealthcare coverage 401(k) savings planpaid time offcompany holidayssick leave and parental leave eligibility in benefits package (EAP focused on wellness) Responsibilities Build, launch, and optimize multi-channel digital marketing campaigns (email, web, paid media, landing pages, webinars, events)Support marketing automation and CRM campaign operations (lead scoring, routing, segmentation, workflows, Salesforce campaigns, data quality)Coordinate paid digital advertising programs (Google Ads, Linked In Ads) and manage targeting, setup, budgeting, testing, and optimization Track the full digital customer journey from first touch to closed-loop reporting Utilize web analytics tools to assess traffic, behavior, conversions, and campaign effectiveness Develop and maintain campaign tracking standards (UTMs, conversion events, attribution) and reporting documentation Create dashboards and recurring reports on campaign performance, media results, analytics, and funnel progression Partner with Marketing, Sales Operations, BI, Digital, vendors and agencies to align campaigns and technology with business goals Identify opportunities to enhance campaign processes, Mar Tech integrations, lead quality, conversion rates, and operational efficiency Other duties as assigned Key requirements Bachelor's degree in Marketing, Business, Communications, Analytics, or related field; or equivalent experience Minimum 5 years of digital marketing, marketing operations, demand generation, marketing automation, or related experience Familiarity with HTML, CSS, email deliverability, CAN-SPAM/CASL/GDPR compliance; experience developing and testing emails, landing pages, forms Experience with Google Analytics, Google Tag Manager, Adobe Analytics, Power BI, Tableau, Looker Studio, Salesforce reporting (or similar)Hands-on experience with Google Ads, Linked In Ads, paid search, paid social, display, retargeting, lead-gen advertising Experience with marketing automation and CRM platforms (Salesforce, Marketo, Hub Spot, Salesforce Marketing Cloud, or similar)Experience using web analytics and campaign tracking tools to measure digital performance, conversions, attribution, and customer journey activity Strong analytical skills with advanced Excel and ability to translate data into insights Strong written and oral communication; ability to present ideas clearly Ability to collaborate across functions and manage multiple tasks in a fast-paced environment Strong communication Cross-functional collaboration Analytical mindset Google Analytics Google Tag Manager Adobe Analytics