Performance Marketing Strategist

Performance Marketing Strategist You will implement comprehensive ROI-focused B2B and B2C marketing strategies that span the channel gamut. Your time will be split:10% analyzing and reverse engineering competitive user acquisition strategies 20% designing marketing strategies and their supporting materials 20% project managing resources to bring these plans to fruition 40% implementing and managing marketing strategies 10% staying abreast changes and innovations in the marketing landscape Your job is to drive growth across our two business lines. In this role you will:implement acquisition strategies using organic, earned, and paid channels like AdWords, Facebook, Outbrain, affiliate, and morecontinuously monitor and optimize our campaigns to ensure that we're constantly maximizing our ROI against market dynamicssplit-test and optimize ads, landing pages, and other collateral across our websites and advertising campaignsreverse engineer competitive user acquisition strategies using our in-house data and 3rd party best-in-class research toolsnegotiate with traffic sources to improve our ROI since performance often depends on media vendor relationships Candidate need-to-haves:You have performance marketing experience in at least two of: search, affiliate, native, display, email, and social advertising. You know what the acronyms SEO, SEM, PPC, CTR, CPC, CPA, CPM, and eCPM mean without having to look them up. You're a marketing hustler with a "figure it out" and "get it done" attitude that can break through barriers to execute. You're analytical. You know your way around excel (including vlookups and pivot tables) and may have taken a few statistics and probability classes. You communicate very clearly in both spoken and written forms. You're concise, articulate, expressive, and appreciate good grammar whether you're brainstorming with the CEO on Slack or problem-solving with a partner via email. Candidate like-to-haves:You've previously managed successful affiliate programs, preferably for downloadable / installable applications. You're somewhat technical. You understand pixel-based tracking and are comfortable messing with a little HTML and Java Script. You've used Google Analytics, Mix Panel, Heap, Full Story, or comparable behavior analytics tools. You've used Alexa, SEMRush, Spy Fu, Moz, Similar Web, Ahrefs, or comparable marketing analytics tools. You are familiar with SEO best practices. You know the DO's and DON'Ts for ranking well. Personal traits include:You're methodical, process-oriented, and are constantly thinking about ways to increase efficiency and generate leverage. You're ask for forgiveness, not permission, and respond well to direct feedback when you inevitably make a mistake. You know how to have fun, but can also very deeply focus. We're big fans of work-life balance which means knowing when to minimize distraction and hustle. You're progressive, inclusive, and egalitarian. You're cognizant of your ingrained biases and take steps to mitigate or dispel them. Here are some characteristics we're looking for in our ideal candidate: technical, good communicator, helper, persuader, negotiator, adaptive, critical thinker, creative thinker, fast on your feet, detail oriented, quantitative, analytical. You Know What's Up:You're all about that start-up life. You're motivated by success and have an intrinsic bias towards taking action and ownership. You're logical, subscribe to rational thinking, and prefer making data-driven decisions whenever possible. You can naturally distill complexity. You break down complicated ideas into their fundamental components for analysis. You see both the forest and the trees. You can understand the implications of small changes to the big picture, and can also create a plan for bringing a big picture to fruition one task at a time. You understand the cost of indecision and can break through decision paralysis, even when faced with ambiguity. You may be a good fit for this role if other positions of interest include: performance marketing, marketing analyst, technical marketing manager, user acquisition, growth hacking, enterprise marketing. Crush the Application Process:Fit matters a lot at a small, fast-paced company. We want to be sure this role is meaningful and fulfilling for you, value-adding for us, and fun for everybody. To that end, these are the steps in our mutual thorough interview:Submit your resume (and optionally, a cover letter)Answer some context-setting pre-screener questions Hop on a short phone screen Join us for an in-person interview and simulation or case study Get to know us more casually in a social setting We'll be measuring your proficiency in the skills mentioned above, your ability to work independently to solve problems through self-directed critical thinking, and an overall personality fit. We encourage you to apply and look forward to getting to know you!