Marketing analytics and insights mgr

Overview In this role you lead SLB’s enterprise communications measurement program, turning data from communications, marketing and digital channels into actionable insights. You’ll connect analytics to business outcomes, guide investment decisions, and evolve reporting with automation and AI. You work closely with Communications, Marketing, IT and external vendors to deliver scalable analytics across web, internal and external channels. You serve as a strategic advisor, shaping measurement standards and actionable recommendations. Responsibilities Lead the analytics program and roadmap for enterprise communications measurement Define KPI frameworks and measurement standards aligned to business objectives Set benchmarks and targets to drive improvement and inform strategy Identify trends, risks and opportunities and provide strategic recommendations Advance analytics, automation and AI to enhance measurement Design reporting products delivering decision-ready insights for executives and channel owners Translate complex data into actionable insights and business implications Deliver quarterly reviews highlighting drivers, trends, risks and priorities Improve reporting products to stay relevant and user-friendly Manage vendors and technologies supporting the analytics ecosystem Partner with IT to ensure data reliability, governance and scalability Automate reporting, improve data quality and efficiency Evaluate new technologies and AI capabilities for analytics Key requirements 5–8 years of experience in communications analytics, digital marketing analytics, BI, or related field Proven experience using GA4, GTM, Looker Studio/Power BI, Big Query, SQL and Python Experience synthesizing quantitative and qualitative data into executive insights Proven success designing executive reporting products, KPI frameworks and standards Strong analytical, presentation, communication, and stakeholder management skills Analytical thinking Stakeholder management Clear communicationGA4GTMLooker Studio