Expert Marketing Measurement Manager

Overview As Expert (HCP) Analytics Lead, you will drive performance measurement, behavioral insights, and strategic optimization for Haleon’s Expert Team. You’ll unify data across brands and initiatives to quantify Expert influence on HCP recommendations and consumer outcomes, partnering with senior leaders to sharpen execution and grow brands. You will translate complex analyses into clear narratives for cross-functional audiences and shape where and how Expert resources are deployed. This role places you at the center of Haleon’s growth agenda with a strong emphasis on data-driven decision making and cross‑functional collaboration. You’ll join a purpose-driven culture that values agile, impactful,- Compensation / Benefits 401(k) plantuition reimbursementpaid parental leavehealthcare coveragediscretionary bonusbenefits on day one Responsibilities Lead integration of Expert performance data across brands and initiatives with consistent KPIs and reporting frameworks Develop analytical models to quantify Expert influence on HCP recommendations and downstream purchase behavior Synthesize analyses into executive-ready narratives to inform strategic decisions Collaborate with Marketing, Sales, Medical, and Consumer Insights to align Expert strategy with commercial priorities Maintain robust storytelling, reporting, and dashboards for Expert performance including territory optimization and productivity Translate business questions into high-impact analyses guiding Expert deployment, targeting, messaging, and resource allocation Support experimentation and pilot design to validate new Expert tactics and measure incremental impact Coordinate with cross-functional partners to ensure alignment with the broader growth agenda Key requirements Bachelor degree 5+ years of analytics, insights, commercial strategy, or related fields (pharmaceutical sales, CPG, consumer health, or healthcare engagement preferred)Experience with field sales performance data, CRM systems (Veeva, Salesforce)Strong quantitative skills; proficiency with Excel and BI tools (Power BI, Tableau)Experience with market data (Nielsen, Circana, IQVIA, Ipsos) and consumer panel data (Numerator) is a plus Demonstrated success in cross-functional, matrixed environments Excellent communication and storytelling to senior audiences Ability to navigate ambiguity and lead through evolving questions Highly collaborative mindset with influence across functions and levels Excel Power BITableau