Digital Marketing Strategist – Truist.com and SEO Team

Overview In this role you will lead digital marketing strategy and execution for Truist’s online channels, guiding demand generation and product adoption. You’ll work with cross-functional teams to align consumer needs with offerings, optimize campaigns, and measure impact on sales, retention, and growth. You will stay ahead of digital trends and drive data-driven decisions to maintain competitive advantage. This is an in-office, hands-on role shaping customer journeys and digital experiences in banking. Compensation / Benefitsmedical insurancedental insurancevision insurance 401(k) planpaid vacationpaid sick days Responsibilities Research, develop and execute online channel strategies to boost acquisition, retention, profitability and cross-sell across Truist product lines Create and manage digital tactics (web, social, email, marketing automation, paid ads, SEO, content) to increase product adoption Collaborate with lines of business and marketing strategists to build product roadmaps aligned with goals Apply consumer behavior models to improve awareness, consideration and acquisition across the customer journey Use web analytics to refine strategies, improve conversions, and enhance experiences across devices; track KPIs and report to leadership Partner with cross-functional teams to deliver innovative client experiences and adapt to market changes Stay current with digital trends, industry benchmarks and new technologies to maintain competitive edge Demonstrate strong quantitative and analytical skills to measure results and derive actionable insights Key requirements Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training Five years of related experience or an equivalent combination of education and experience In-depth knowledge of marketing principles, analytics and digital marketing Experience managing projects or project work streams as an Individual Contributor Knowledge of competitive landscape and factors differentiating Truist Ability to interpret complex information and build consensus among stakeholders Ability to mentor less experienced teammates Proficient in Excel and Power Point Collaboration Strategic thinking Communication Marketing automation platforms Web analyticsCRM platforms (e.g., Salesforce, Marketo, Eloqua)