Senior Manager, Category Insights

Overview In this role you will lead the Category Market Insights function to drive portfolio and channel strategy with data-driven insights. You’ll oversee a team of analysts, synthesize diverse data into actionable narratives, and shape strategic recommendations for executive leadership. You will own end-to-end analytics for the business, monitor competitive landscapes, and deliver insights that grow market share. This is a hands-on, strategic leadership role at the heart of Swire’s growth agenda. Responsibilities Synthesize multiple data sources into compelling narratives to inform portfolio and channel strategy and present to executives Lead a team to develop end-to-end market and consumer analyses and identify actionable insights Build category knowledge using Nielsen, Numerator, and customer scan data to enable competitive advantage Design, execute, and analyze insights from custom qualitative or quantitative research (internal or third-party)Translate business questions into strong research plans Democratize data by creating a repository of insights, white papers, and effective dashboards Lead competitive product monitoring and provide regular updates to stakeholders Key requirements Bachelor's Degree in Business, Marketing, Economics, Statistics, or related field 6+ years in business intelligence, reporting, sales analysis, strategy, and project management 4+ years in data visualization using Power BI, Tableau, or similar 4+ years using SQL, Python, or similar for large data manipulation 4+ years crafting compelling storylines from disparate data and presenting to leadership 4+ years using syndicated CPG data (Nielsen/IRI/Numerator) or customer scan/loyalty for strategic work 2+ years designing and executing primary research (qualitative and quantitative)2+ years leading a high-performing team 1+ years analyzing social media data for actionable insights 1+ years developing advanced analytic models (ML/AI)Experience with cloud-native data and databases (e.g., Snowflake, Azure, AWS)Leadership Storytelling and communication Stakeholder management Microsoft Power BITableauSQL