Senior Manager-Business Development (Biometrics Strategy)

Overview In this role you will drive market adoption and growth for SITA’s end-to-end biometrics solutions across North America. You’ll engage airports, airlines, and regulators to shape policy and demand, shaping a trusted, interoperable traveler identity journey. You will work with cross-functional teams to raise visibility, influence industry frameworks, and expand strategic partnerships. This is a high-impact, executive-facing role that blends biometrics expertise with policy insight to accelerate adoption and shape the market. Compensation / Benefits Flex Day Flex Location (up to 30 days/year)Employee Wellbeing programs (EAP, Champion Health)Professional development opportunities (Linked In Learning, Pluralsight, Harvard Business Publishing, etc.)Competitive benefits Remote work options Responsibilities Develop and lead biometrics-focused BD propositions aligned to Airports and Borders portfolios Craft executive narratives, value propositions, and strategic messaging on policy influence Organize executive roundtables, advisory forums, and industry events to boost visibility and thought leadership Drive market development activities to increase awareness and adoption of biometrics solutions Monitor market trends, priorities, competition, and tech developments to identify growth opportunities Collaborate with Sales to achieve revenue growth, pipeline development, and strategic account expansion Lead high-value pre-sales, account planning, and opportunity qualification especially where policy affects purchasing Build relationships with senior executives, government stakeholders, and ecosystem partners Develop new advisory offerings around biometrics strategy, governance, and cross-border ecosystem integration Contribute to regional/global partnerships to strengthen biometrics ecosystem and GTM strategy Support proposal development, RFIs/RFPs, and executive presentations with strategic positioning Maintain accurate pipeline and forecasts for strategic planning Provide market intelligence and thought leadership content to strengthen customer engagements Represent SITA at industry events, webinars, and external communications Key requirements Bachelor’s degree in Business (as baseline)15+ years in BD/strategy/advisory or leadership roles in aviation, border management, biometrics, or related tech 7+ years of revenue growth and complex enterprise sales experience Proven ability to engage C-suite, agency leadership, and boards across US/Canada and international entities Strong understanding of how policy, regulation, and standards influence airport tech investments Experience shaping industry narratives, policy-aligned positioning, and market development Track record building executive relationships and influencing stakeholder ecosystems Experience developing BD plans with market assessment, forecasting, and growth execution Excellent communication, facilitation, negotiation, and presentation skills Ability to operate in a matrixed global organization without direct authorityexcellent communication and presentation abilitiesfacilitation and negotiation skillsstrategic relationship building with senior stakeholdersbiometricsdigital identityborder management