Media Performance Strategist, Marketing Applied Sciences – Customer Care and Aftersales

Overview In this role you will lead end-to-end media measurement for GM Corporate Brands, shaping media strategies through MMM and attribution across TV, streaming, and digital channels. You will work in a cross-functional analytics squad to deliver actionable insights that influence budget decisions and channel mix. You’ll translate complex analyses into clear recommendations for brand stakeholders and partners. This position offers impact across a high-visibility portfolio (OnStar, Customer Care and Aftersales) with a strong emphasis on data integrity and governance. Join a mission‑driven team that values analytics to drive brand performance at scale. Compensation / Benefitshealth and wellbeing benefitsretirement savings planpaid vacation & holidaystuition assistance programsemployee assistance programGM vehicle discounts Responsibilities Lead MMM and media measurement deliveries for Corporate Brands, quantifying sales and brand impact and recommending budget and media-mix optimizations across channels Elevate MMM findings into strategic recommendations and communicate complex analyses in actionable terms Independently analyze media and digital platform data to identify performance trends and optimization opportunities across the marketing funnel Design and refine measurement methodologies (MMM, attribution, High Value Behaviors) ensuring data integrity, tagging, and consistent campaign application Lead monthly and ad hoc reporting on media KPIs, ROI, and brand engagement for stakeholders and partners Embed media taxonomy and governance standards into MMM and storytelling while prioritizing critical questions with stakeholders Deliver presentations and dashboards that align with business objectives and are accessible to both technical and non-technical audiences Key requirements Bachelor’s degree in Marketing, Business Analytics, Communications, Economics, Statistics, or related field At least 5 years of experience in marketing analytics, media strategy, MMM, attribution, or performance measurement Hands-on MMM or multi-touch attribution experience and performance media measurement Experience with analytics platforms (Adobe Analytics or Google Analytics) and Mar Tech (Google Campaign Manager, Meta Ads Manager)Proficiency in SQL and dashboards in Power BIStrong problem-structuring, analytical, and strategic thinking with ability to integrate multi-source data Excellent written, verbal, and presentation skills for cross-functional audiences Strong interpersonal and project leadership skills to manage timelines and coordinate with internal teams and external agencies Analytical thinking Strategic mindset Effective communicationMMM and multi-touch attribution Adobe Analytics Google Analytics