Manager Brand Insights & Measurement

Overview In this Brand Insights Manager role, you will elevate Abbott’s global brand through rigorous insights, linking brand health to business outcomes. You’ll lead tracking programs and strategic research to uncover audience drivers, shaping long-term brand strategy. You’ll collaborate across Marketing, Communications, and Analytics to translate insights into action, influencing leadership decisions and campaigns. This onsite role offers a chance to impact brand equity at scale within a healthcare-focused portfolio. Compensation / Benefits Free medical coverage for employees via HIP PPOExcellent retirement savings plan with high employer contribution Tuition reimbursement Freedom 2 Save student debt program FreeU education benefit Career development with an international company Responsibilities Lead global brand tracking programs (awareness, consideration, trust, reputation)Define and evolve brand health KPIs and measurement frameworks Analyze brand performance trends and identify drivers of equity growth or decline Design and execute qualitative and quantitative strategic research Interpret research to understand brand building and long-term value Translate insights into strategic recommendations and roadmaps Partner cross-functionally with Marketing, Communications, and Analytics Connect brand metrics to business outcomes and inform strategic decisions Evaluate impact of brand investments and campaigns (ROI)Develop executive-ready narratives to communicate brand performance Embed insights into campaigns, messaging, and customer experiences Deliver compelling storytelling that influences senior leadership decisions Key requirements Bachelor’s degree in Marketing, Business, Psychology, or related field (or equivalent)7+ years in brand insights, market research, or brand strategy Experience leading brand tracking programs and strategic research Deep expertise in brand equity measurement and health frameworks Strong qualitative and quantitative research skills Experience partnering with analytics to develop measurement approaches Ability to connect insights to business outcomes and strategy Experience evaluating brand campaign effectiveness and communicating ROI to leaders Excellent communication and storytelling, with senior leader presentation experience Strong cross-functional collaboration across marketing, communications, and digital teams Strong communication and storytelling Cross-functional collaboration Strategic thinking Brand equity measurement Brand health frameworks Qualitative and quantitative research methodologies