Digital Marketing Data Analyst – CRM

Overview In this Marketing Analyst role you will turn data into actionable insights to guide marketing strategy and prioritization. You will partner with marketing teams across the organization to evaluate campaign performance, measure impact on engagement, sales, and ROI, and communicate findings through clear reporting. You’ll work in a matrixed environment to influence stakeholders, develop regular analytics, and advise on audience segmentation and A/B testing. This position emphasizes data-driven decision making, cross-functional collaboration, and delivering impactful insights to optimize the marketing mix. You will contribute to shaping marketing strategies with hands-on analysis and compelling Responsibilities Track, report, and analyze marketing activities and automate regular reports Analyze A/B and multivariate tests and provide recommendations Collaborate with data scientists on CRM data reporting and audience segmentation Coordinate with agencies to define reports and provide feedback Recommend audience segmentation, A/B testing, and data sources Respond to information requests on performance and metrics Create Power Point presentations to share data and insights Obtain and implement new or updated data points with other teams Advise marketing functions on customer and market data as knowledge owner Key requirements Business/impact mindset with strong technical analytics Proficiency in marketing research and statistical analysis Excellent analytical, business acumen, and presentation skills Ability to manage concurrent projects with attention to detail Teamwork in fast-paced, results-oriented environmentCRM fundamentals knowledge recommended High proficiency in Excel and Power Point; experience with data visualization tools Knowledge of Tableau; Adobe Analytics a plusstrong communication skillscross-functional collaborationstakeholder management Tableau Excel Power Point