Marketing Operations Manager

Overview In this hands-on role you will lead the operational backbone for Autodesk’s Informed Design & Industrialized Construction Marketing portfolio. You’ll translate strategy into scalable operating models, align with Sales and central Marketing Ops, and establish rigorous measurement and governance to drive measurable pipeline. You’ll build AI-enabled automation, data integrity, and lifecycle processes from the ground up in an incubating business area. This position offers a high-growth, transformative environment where you shape how we test, learn, and scale for impact. Compensation / Benefitshealth benefitsfinancial benefitstime awayeveryday wellnesssalary transparencyannual bonuses (potential) and stock grants Responsibilities Own the operations for the Industrialized Construction & Informed Design portfolio, including process design, lifecycle management, measurement frameworks, and systems alignment Identify and implement AI-enabled automation, segmentation, reporting, or workflow enhancements with governance and data quality Partner with central Marketing Ops, Sales, and Product Marketing to align tooling, lifecycle definitions, governance, and execution standards Design and maintain lead capture, routing, scoring, and lifecycle management frameworks ensuring data integrity and seamless Sales handoff Develop and maintain reporting frameworks and dashboards showing campaign performance, experimentation outcomes, lifecycle metrics, pipeline impact, and ROIEstablish campaign tracking, UTM governance, and measurement standards across initiatives Enable rapid experimentation while maintaining governance, privacy, brand standards, and platform integrity Identify operational gaps and propose scalable, repeatable solutions Key requirements 5–8 years in marketing operations or marketing technology in a B2B setting Hands-on experience with Salesforce and ensuring reliable lead flow, data integrity, and reporting Experience designing or maintaining lead capture, routing/scoring, lifecycle stages, and Sales handoff processes Ability to translate marketing strategy and experimentation into scalable operational frameworks and measurable outcomes Strong analytical and problem-solving skills with data-driven decision-making Experience collaborating with Sales, Rev Ops, and centralized operations in a B2B GTM environment Strong communication and documentation skills; ability to enable cross-functional partners to adopt new processes Comfort operating independently in ambiguous, fast-changing environmentscollaborationcommunicationdocumentationCRM-based marketing ecosystems (Salesforce)Marketing automation platforms (Marketo)Airtable (project management/tools)