Lead Marketing Consultant

Overview In this role you will lead and influence marketing initiatives focused on customer engagement, servicing, and internal communications. You will work with a cross-functional team to translate customer insights into tailored campaigns that improve satisfaction and retention. Expect to analyze complex data, guide strategy, and drive measurable improvements in marketing performance. The position offers a hybrid work setup and centers on delivering customer-centric communication at scale within Wells Fargo. Compensation / Benefitshybrid work schedule Responsibilities Lead cross-functional initiatives with broad impact in the marketing area Participate in complex marketing analysis including retention, customer profiles, sales, and profitability Evaluate multi-faceted, large-scale business or technical challenges to inform marketing decisions Make decisions in complex, compliance-influenced scenarios to drive initiatives Collaborate with peers and senior managers to resolve issues and achieve marketing deliverables across enterprise Potentially lead projects or teams and mentor colleagues Key requirements 5+ years in Marketing, Digital Marketing, or Digital Platforms Experience managing complex, multi-channel digital marketing campaigns Expertise in digital marketing strategy, optimization, and channel best practices Proven ability to drive customer growth through integrated marketing communications Strong analytical experience using performance data to identify trends and improve results Experience leading creative development for customer-focused campaigns Demonstrated success with test-and-learn strategies Knowledge of digital payment products and solutions Ability to thrive in a fast-paced, results-oriented environment Proven cross-functional leadership and stakeholder management Experience collaborating with internal teams, external partners, and agency resourcescross-functional collaborationstakeholder managementanalytical mindsetdigital marketing campaignsdigital marketing strategy and optimizationchannel best practices