Social Media Consultant Senior

Overview In this role you lead strategy, execution and optimization of social media initiatives to elevate the SSM Health brand and support organizational priorities. You collaborate with leaders across the system to develop compelling content, manage complex campaigns, and translate insights into engaging digital experiences. As a creative storyteller and data-driven advisor, you shape community engagement and reputation management at scale, influencing how millions connect with our mission and care. Responsibilities Develop and publish social content (copy, images, video, platform assets) in collaboration with creative services Create audience-focused content and storytelling aligned with organizational priorities and brand objectives Coordinate social media campaigns from planning through publication Maintain day-to-day social media editorial calendar and scheduling Collaborate with internal stakeholders to identify authentic stories and content opportunities Prepare content briefs and coordinate asset requests for campaigns Review content for accuracy, brand alignment, compliance, and best practices Support community engagement and social listening; monitor conversations and trends Monitor campaign and channel performance; prepare reports and actionable recommendations Share social media expertise and best practices with stakeholders and team Perform other duties as assigned Key requirements Three years' experience Bachelor’s degree Experience implementing social media strategies Experience with content creation Experience with social media management platforms (Sprout Social preferred)Experience with major platforms (Facebook, Instagram, etc.)Experience with community engagement management Storytelling Collaborative Data-driven decision making Content creation Social media management platforms (Sprout Social)Campaign coordination