Sr. Marketing Analyst

Overview As Senior Marketing Analyst, you will support Marketing and cross-functional leaders with data-driven insights that shape growth and engagement. You’ll evaluate marketing performance, run experiments, and deliver dashboards and KPI reporting to inform strategy. You’ll translate complex data into clear recommendations for both technical and non-technical audiences. This role combines analytics with marketing acumen to drive member growth and overall marketing effectiveness in a collaborative, fast-paced environment. Compensation / Benefitscomprehensive benefits package (medical, dental, vision, life, disability)supplemental coverage options (accident, hospitalization, critical illness)time off including volunteer leavechildcare reimbursementtuition reimbursementfree Black Card membership Responsibilities Analyze marketing performance across acquisition, retention, digital channels, campaigns, and member engagement initiatives Drive KPI development, reporting, trend analysis, and performance insights for marketing initiatives Develop analytical recommendations to improve marketing effectiveness and business outcomes Support testing and measurement initiatives, including campaign analysis and segmentation Develop and maintain dashboards, scorecards, KPI reporting, and analytics tools for visibility into performance Monitor KPIs, identify trends, and communicate insights to stakeholders Ensure data accuracy, consistency, and integrity across reporting and analysis Co-own the design and execution of marketing insights and measurement strategy with Marketing team partners Partner with Strategy, Finance, Operations, and Technology to support business initiatives through data analysis Translate analytical findings into clear, actionable recommendations for both technical and non-technical audiences Support ad hoc analyses and business requests related to marketing performance, member growth, and strategic initiatives Key requirements Bachelor’s degree in a relevant quantitative field 3+ years in marketing analytics, customer analytics, digital analytics, business intelligence, marketing science, or related analytics area Experience partnering with Marketing and business leaders to deliver analytics and actionable recommendations Experience analyzing marketing performance across acquisition, retention, digital marketing, CRM, lifecycle marketing, campaign effectiveness, and customer engagement Strong understanding of attribution, A/B testing, incrementality, segmentation, and marketing ROIExperience developing executive dashboards, KPI scorecards, and self-service analytics Strong analytical skills to synthesize large datasets into business insights Proficiency with SQL and BI tools (Power BI, Tableau, Looker or similar)Experience with modern analytics/marketing platforms (Snowflake, Google Analytics 4, Adobe Analytics, CRM systems)Excellent communication and presentation skills; collaborative, detail-oriented, organized Ability to work cross-functionally and manage multiple priorities Collaborative Curious and proactive Excellent communication (written and verbal)SQLPower BITableau