Marketing & Digital Experience, SVP - Marketing Technology
blackstone groupFort Lauderdale, FL
yesterday
Occupations
Marketing ManagersMarket Research Analysts and Marketing SpecialistsAdvertising and Promotions ManagersIndustries
Advertising AgenciesMarketing Consulting ServicesOther Services Related to AdvertisingAbout the role
Overview
In this role you lead Digital within the Marketing Technology team to shape and deliver a modern, content-driven digital estate at-scale. You own public websites, content management, customer data, and publishing workflows end-to-end, balancing transformation with operations on the legacy stack. You work closely with marketing, design, and engineering to define MVPs, write specs, and drive delivery. This is a hands-on, high-impact position at a firm focused on data-driven experiences and governance across digital touchpoints.
Compensation / Benefitscomprehensive health benefitspaid time off 401(k) plandiscretionary bonusesequity eligibilityprofessional development opportunities
Responsibilities Define and deliver the digital strategy for public websites, content management, customer data, and publishing capabilities Lead selection, design, and implementation of a modern content management platform and customer data platform with integrated personalization and analytics Shape external digital experiences with a focus on design excellence, SEO, and intuitive workflows Manage BAU, support, and migration sequencing from legacy to new platforms while ensuring minimal business disruption Document and translate business needs into specs, MVPs, backlogs, and delivery timelines in partnership with engineering leads Coordinate cross-functionally across Marketing, Communications, Legal and Compliance, Data, and Technology to deliver integrated solutions Establish content governance, publishing standards, and platform operating procedures to enable scalable ways of working
Key requirements 10+ years of experience in digital, marketing technology, or product and engineering delivery roles Hands-on experience with headless/composable content management platforms, customer data platforms, and content publishing workflows Track record of public-facing website launches and at least one end-to-end platform replacement or re-platforming Experience running BAU on a legacy platform while migrating off it with minimal disruption Strong ability to draft decks, write specs, and drive engineering in collaboration with leads Excellent written and verbal communication, stakeholder management, and ability to build consensus Experience with Agile processes and working closely with engineers across the SDLCFamiliarity with web analytics, tag management, marketing automation, and data visualization/BI tools Collaborative Data-driven decision making User-focused empathy and design thinking Modern headless/composable CMSCustomer Data Platform (CDP)Content publishing workflows
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JOB OVERVIEW
Experience level
Manager
Location
Fort Lauderdale, FL
Occupation
Marketing Managers
Industry
Advertising Agencies
Posted
yesterday
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